Clare is a new reimagined make-up and skin care brand from Poland, created by Clare Blank, the professionals in the field of natural cosmetics, with great attention to the composition of their product.
One of the main tasks of the brand is to create a community around its product and the values that the brand carries. Clare — it is about daily choice, about taking care of yourself, about beauty, not perfection, about bouth strength and tenderness. All these values clearly reflected in the brand's manifesto.
Our task was to help the product communicate with a new visual language: bolder, more open, reflecting all the essence of the renewed brand.
We've made their manifesto one of the important components of the visual identity. The brand's philosophy that flows through the entire project, including physical objects.
We wanted to make Clare visualy bright, strong and at the same time sophisticated and feminine.
And we tried to convey this through everything. In typography, by connecting very contrasting fonts, in colors, by using bright red and blue like flashes on a monochrome background.
In the photos we made for the brand we combine bright color and calm black and white photos, showing that Clare is about different emotions, about choice, about using decorative cosmetics as a creative tool, and not as an attempt to hide your face.
Credits:
Clare founder — Iga Palarska
Art direction — Svetlana Lomakina
Designers — Svetlana Lomakina, Sergey Polukhin
Copywriting, ToV — Iga Palarska, Svetlana Lomakina, Sergey Polukhin
Fonts —Good Type foundry
Photo campaign:
Art director — Svetlana Lomakina
Assistant — Sergey Polukhin
Photographer - Julie Belanska
Stylist — Dary Anoprienko
Hair Stylist — Juliya Aprelskaya
MUA — Anya Kochergina
Product photography — Grzegorz Pędzich
3D — Konstantin Simonov
